Business and Finance

As you noticed it is cheaper to launch an emails marketing services compared with other marketing channels. The cost of emails marketing  are very low. Usually, its will cost less than a penny.

Is that it enables to reach the world with minimal effort. There is no geographical limit when it comes to email marketing. Although it is possible to reach a worldwide audience with other online advertising channels such as radio, television and other print media, email marketing  are definitely the cheapest option.

As you can see, the cost is minimal to launch a marketing campaign via email.

The major disadvantage of email marketing is that your emails can sometimes be considered as spam. Today, people are bombarded with a lot of unsolicited emails. Service providers have taken steps to meet the most powerful spam filter.

While spam filters are good at blocking spam, sometimes also block legitimate messages. To avoid this, I recommend that you avoid the subject line using words like “free”, “Discount”, “discount”, Making Money, etc and if you use them is cover them up by adding one letter more or some symbol.

When you are planning your email marketing, make sure that the content of the emails you send will be well planned. Each time you send an email promotions not only your products or services, send you valuable tips relating to your niche, thus so your subscribers will not be low on your list.

Who would have thought that revenue sharing would be so lucrative? Two decades ago, the thought of sharing sales through commissions was only restricted to traditional trade. These days, however, this concept rules one of the largest industries to ever thrive on the Web in internet online promotion applications.

There has been plenty of news regarding internet online promotion applications and many have hailed their benefits in recent years. But how truly effective are they? And how can a new online member use available resources in order to maximize success and minimize failure? Here, we take a look at what it would take to make it in internet online promotion. Read the rest of this entry »

A few days ago, I talk about the great maxim is: Spend less than you earn, well, to do this, you have to begin to know how to spend less, and hence the issue of saving money, because it does not spend, but spend not more than necessary.

Know then these 4 Ways to Start Saving Money

1. Review your accounts

When viewing your bills to make ends meet, ask yourself if you really need that service, and compare with others that are commercially available and can help to lower your final numbers.

For example if you have cable TV contract, if necessary this premium service, if you really, you need so many channels, or on your cell phone account, in short, much more.

2. Save at home

The house, home to one, is a major outlay of money you can do, whether in the cost of electricity, gas, phone, water, etc., to avoid spending money that you can save energy by turning off lights parts that you are, or changing light bulbs with those that consume less power, the same is true for water, repairing leaky faucets, showering in less time, etc..

3. Keep track of your expenses

Keep a notebook where you write down your expenses so diligent, it will help you think twice before making an unnecessary expense, and also help you consider your obligations.

There are items we buy on impulse or because are on offer, or because the advertising encouraged us to buy things, that really, we do not serve or provide utility in daily life, and therefore, are ultimately an expense unnecessary.

4. Examine your routine

Note that you do every day, your habitual, perhaps you should not spend every day to have a coffee, you might wear to the office a sandwich made at home, cheaper than buying a hamburger at the store next door. Also you can with your friends and neighbors, get in line to use in the vehicle group of them to get to work on a particular day and the next day, another car, other member of the group and so, thus saving you benzene, and hassle of driving.

After achieved a successful at the International Jewellery Tokyo 2012 mid-January, this time Indonesia achieve successful on souvenir products at the 73rd Tokyo International Gift Show Spring 2012, held at Tokyo Big Sight.

Indonesia’s participation in the event of the Tokyo Gift Show Spring 2012 aims to promote also to test the potential of Indonesia souvenir products in the Japanese market.

The products displayed at the event are rattan gift product; bags of beads; batik products; as well as products from North Sulawesi that are getting very good response from buyers.

In addition, some products are also awarded a contract orders are highly prospective trials. Remarkable Indonesia Pavilion is located in East Hall 6, together with other Japanese exhibitor and followed by 7 (seven) exhibitor of Indonesia that is Sumba Art, Manggar Bag, Kebon Batik Indah, Innovabric, Powder, and Immanuel Perkasa.

The exhibitor is derived from several regions in Indonesia such as Yogyakarta, Surabaya, Semarang, Malang, Jakarta and North Sulawesi.

In a press release on Wednesday (2/15/2012), is mentioned, the overall exhibitor who appeared on the Tokyo Gift Show Spring 2012 had a satisfactory result. (Kompas)

CEO BuzzCo, Sumardy, say, small and medium enterprises (SMEs) often forget to retain old customers as busy in the search for new customers. Whereas the old customers can create a story-mouth for a product of SMEs.

“Many companies are busy looking for new customers, but forget to maintain a loyal customer. In fact the highest revenue comes from loyal customers. This is one of the problems of SMEs,” said Sumardy in the seminar “Entrepreneurial Party in Upper Hand 2012″ in Jakarta, Sunday (29/1 / 2012).

In addition, he explained, the cost for new customers to reap even more expensive than maintaining old customers. One-fifth the cost could be cheaper. This is a consideration for SMEs to keep customers loyal. “If consumers have purchased, must be maintained because it can create word of mouth (oral stories) everywhere,” added Sumardy.

He believes that word of mouth marketing is a relatively inexpensive way of marketing, even the only option for SMEs that limited advertising funds. The trick is to create an interesting story SME-related products.

He took the example, there is fried rice sellers who market their products in a way to advertise that pregnant women can eat fried rice for free.

Employers can tell the origin of the product, who is the author, and other interesting stories. After the story was created, the employer can test it to his own family. This is to see whether family members are willing to tell the product to the neighbors. “Whatever is done, create a compelling story to tell,” added Sumardy. (Kompas)

When you switch from direct dial fax to the more modern, convenient and reliable Internet fax, you’ll have eliminated the normal aggravation of busy signals, running out of paper in the middle of a fax or the more likely paper jams that will be over for good. There is a sizeable cost savings increase from not having to print every junk fax you receive. Plus the decrease in trash output make it the responsible thing to do for the environment.

When you faxing is done with Internet faxing you also add some new capabilities like being able to store faxes as documents on your PC, and being able to create, edit and send them out to the entire world as easily as you do an email.

There’s also the matter of security. With normal office fax procedures, faxes are left in the in basket and routed through by employees looking for “their” fax. Internet fax sends each fax to the recipients secure email address and it does that with high level encryption technology. Most companies offer a minimum of 5 email addresses with basic service and more with other Internet fax monthly service packages.

All of the traditional fax expansions are available and even easier with Internet fax. You can do a multiple address fax broadcast and custom cover sheet with ease.

During his travels around 1.5 years, Indonesia Fortune magazine has interviewed hundreds of business leaders in the country. Of the hundreds of companies, Fortune Indonesia, published by Kompas Gramedia, select 20 best companies through Fortune’s Most Admired Companies 2011.

“Indonesia Fortune magazine was first published on July 27, 2010. We were fairly young age, only about 1.5 years,” said CEO of Kompas Gramedia Agung Adiprasetyo the conferment ceremony Fortune 20 companies the best selection of Indonesia, in Jakarta, Wednesday (25 / 1 / 2012).

Great also mentions, in his journey that is still fairly short, Fortune Indonesia find that many companies in its business practices are very inspiring and worthy of admiration. These companies are considered highly appreciate and know how to develop and maintain human resources, highly innovative, concerned about the environment, have a long-term business plan, and of course have a very good financial performance.

“All the achievements of the company’s course will give inspiration to us all and is well worth appreciated,” said Agung.

In the gift of Fortune Most Admired Companies 2011 it was voted 20th best company in the archipelago. Alphabetical listing of award winners is as follows:

Adaro Energy
Antam
Astra International
Bank Central Asia
Bank Mandiri
Bank Rakyat Indonesia
Garuda Indonesia
Gudang Garam
HM Sampoerna
Holcim Indonesia
Indofood
Indosat
Kalbe Farma
Lippo
Medco Energi International
Partners Adiperkasa
Telekomunikasi Indonesia
Unilever Indonesia
United Tractors
XL Axiata

(Kompas)

Business, whether large scale or small, always full of charm. Big is powerful, but small is beautiful, that’s how popular saying about the business.

Big business, call the vast scale of mining, such as coal, gold, and petroleum, it is very charming. Net income per year such businesses are always so many trillions of rupiah.

Banking business on a large scale is also great, always on top of Rp 7.5 trillion. Bank Mandiri, Bank Rakyat Indonesia, Bank Central Asia and the net profit far in excess of Rp 7.5 trillion. PT Astra International also drew the net profit that is not playing games, Rp 10 trillion per year.

With this fantastic profits, these giant companies can do much, either in reinvesting its profits, improve the welfare of employees, or contributions to the public. However, what about companies with smaller scale, or companies that sell products at a price “very cheap”?

At first glance hard to imagine a company that sells cheap commodity that can have a tremendous turnover. However, with the market a stunning breakthrough, with an impressive marketing strategy, there are many corporates are able to penetrate the market up to the hamlet, even distant foreign markets through the extra tight.

See for example, some products Enesis Group, including Adem Sari. This refreshing soft drink “only” sold at Rp 1,200 per sachet. However, do not take lightly this drink. Adem Sari turnover per year to Rp 1.05 trillion.

Or consider Soffel is sold at Rp 500 per sachet. Turnover Anti-mosquitos soft cream is almost broke the Rp 700 billion per year. So it is with Kispray. Fluid to facilitate ironing, turnover and a half trillion rupiah. Or Antis, antiseptic commonly used after eating or handling unclean objects, turnover is under Rp 60 billion per year.

Chief Executive Officer Enesis Bambang Soendoro said they saw signs and look at the market. They find out what the market wants in fact, commodities such as what is needed, and what price that fits. “From the survey, we touch the lower middle class people or people who” controlled “the daily and weekly budget,” Bambang said in Jakarta last week.

Bambang added, many corporates in the region played a large scale. They sell goods at a price above Rp 25,000. So, Enesis choose to play in areas that have not been many players. This strategy worked quite well so that the turnover number of products reached a relief.

Bambang Soendoro not excessive. If the price of Adem Sari only Rp 1,200 per sachet, it means Enesis sell 833 million sachets per year (assuming a turnover of Rp 1 trillion). It’s certainly a fantastic figure. If more dikonkretkan again, Adem Sari sales could reach 70 million sachets per month, or 2.3 million sachets per day, or 100,000 sachets per hour.

Of course not only a convincing product performance Enesis. Products from other companies are also appealing, for example from Garudafood Group, which is able to sell peanuts up to five continents. Turnover in this group were trillions of rupiahs. Or other products, such as Kuku Bima. Price per box (the contents of six sachets) sold Rp 5,200. That is, one sachet is not up to Rp 1,000. Turnover Kuku Bima and some similar products with no less flashy and Garudafood Enesis.

Group CEO Garudafood Sudhamek Agoeng states, the businessmen of commodities at affordable prices are an average pluck thin profits. So, one good way is to obtain a very broad market, a large turnover. That is one reason he is expanding the reach of its business up to five continents.

Messages that can be drawn from this problem is to sell products that cheap price is not necessarily not produce big results. Maintained throughout the product’s quality, easy to reach the market, and savvy marketing, the product must have liked the public. Other manufacturers can draw lessons and comparisons of this. (Abun Sanda/Kompas)

Indonesia Finance Minister  Agus Martowardjojo said, the international ratings agency, Moody’s, which raised Indonesia’s debt rating from Ba1 to Baa3 with a stable outlook, on Wednesday (1/18/2012) afternoon, pushing fresh funds into Indonesia in large numbers.

“Of course we prepare so that the funds were diverted to foreign direct investment (FDI) into investment funds, and not merely on the portfolio. Therefore, we must prepare better planning so that more investors will come to Indonesia,” said Agus told reporters here on Wednesday.

Former chief executive of Bank Mandiri said, Moody’s assessment is a challenge for the government to do better performance, mainly related to the management of infrastructure improvements, debt and fiscal management. Currently, the government waited for the assessment of other international rating agencies, Standard and Poor’s.

Earlier, the Governor of Bank Indonesia Nasution explained, Moody’s has four considerations when deciding to raise Indonesia’s debt rating. “First, they considered that the measures of fiscal policy in Indonesia they think is in line with countries that already includes investment grade,” he said.

Second, continued Darmin, Moody’s view of economic growth in Indonesia proved resilient to external disturbances. Third, Moody’s assess Indonesia have policies and policy instruments of intervention. Indonesia is also considered to have instruments to dampen financial turmoil so that the public believes Indonesia can withstand the financial turmoil of the world. Fourth, Moody’s assess Indonesia healthy banking system so as to face the pressure.

The increase in Indonesia’s debt rating also encourage Composite Stock Price Index (CSPI) Indonesia Stock Exchange (BEI), which could be in the negative area. JCI Stock Exchange closed up 23.37 points, or 0.59 percent to 3978.13 position. Group of 45 leading shares index (LQ45) recorded rose 5.25 points (0.75 percent) to the position of 701.21 points.

“Having had time to go into negative area following the decline in global economic growth projections by the World Bank, Jakarta Composite Index managed to close higher again supported by a step Moody’s raises Indonesia’s rating from Ba1 to Baa3,” said Panin Securities analyst, Purwoko Sartono here on Wednesday.

He added that Moody’s move followed the steps  Fitch agency last month had earlier raised Indonesia’s investment grade ratings. “The increase in rating it further adds to the prospects of foreign investor confidence and economic stability of Indonesia,” he said. (Kompas)

Global financial markets were surprised by the decision back to the S & P cut the nine-nation European Union (EU) on Friday (01.13.2012), including France, and maintain a ranking of six other EU countries, including Germany.

Speculation over the future position of French President Nicolas Sarkozy, to appear. The decision was even more difficult position to become the leader of the German settlement of the debt crisis in Europe.

Economist Samuel Sekuritas Indonesia, Lana Soelistianingsih states, trimming against France and Austria is quite surprising, although a month before the S & P has given the threat of possible cuts, also including the Germans, before the meeting of EU leaders, December 9th, 2011.

So far, France has one of the motors EU with Germany. “With the decline in France’s debt rating from AAA to AA, the French need to concentrate on his own country, and it was difficult for Germany to work alone,” said Lana, Monday (16/01/2012) in Jakarta.

This decline also makes speculation possible resignation of French President Sarkozy. Trimming these ratings further complicate the countries belonging to the euro to reassure investors on recovery efforts in the region.

However, according to Lana, most analysts expect cuts will not negatively impact the old one. Pruning also been experienced by the United States (U.S.) from the position for 70 years AAA to AA. But the cuts are not made retroactively increasing interest of global investors to hunt for U.S. government bonds. Even for 10-year treasury bond, the yield continues to drop to 1.864 percent.

“The difference, the U.S. government and the Fed (1.5 trillion U.S. dollars) dared to inject liquidity in large quantities, while the EU and the European Central Bank (ECB) seems in doubt with a massive injection,” said Lana. (Kompas)